Kira Apartments
Unique identity package for a new apartment development in North Melbourne.
Identity for a new apartment development in North Melbourne. Establishing strategic direction on brand look/feel and a logotype, to be developed for a range of print and online collateral.
Using the name ‘kira’ which is the persian word khur meaning sun, we developed a logotype around the spirit of persia and the warmth and energy of the sun.
Developing a flowing circular mosaic tile pattern to join and represent these two elements conveys a warm and fresh brand experience to the consumer which is visually strong, memorable and stylistic. Similare themes based around this logo make up five illustrations exploring the bransd nams main concepts of sun, warmth, gold, light and ancient persia. The illustrations provide a beautiful representation of the brand name, linking middle eastern mosaic and bold silhouettes to create eye catching visuals. These then formed the foundation for the entire brand identity, flowing across all marketing collateral, including; brochure, billboard, flip book, sales manual and online.